CSA Weekly
5.18.2020
Beer is the most important discovery mankind has ever made. I am being very serious.
Beer is the oldest type of fermented beverage/alcohol and has spanned centuries of ingredients, cultures and technology. Beer was the flashpoint for many of mankind’s greatest achievements. In prehistory, many scholars believe the discovery of beer is what spurred ancient hunter-gatherers to settle down and start farming. The oldest known farming sites in ancient Mesopotamia have been proven to have granaries and malt houses for making the stuff. The earliest known form of the written word was a beer recipe- something so important to remember and pass down to generations that we developed a new way of communicating. Even some of the earliest known math equations are ancient Sumerian tablets, keeping track of beer stores and beer rations. I would argue (with not much substantiating evidence) that the wheel was invented so beer could be safely transported in their large, fragile clay amphora in ancient times.
Fast forward to modern times and it’s crazy to think about how humans quest to make better beer has spurred some of our most advanced technological marvels. Refrigeration was developed by Germans so they could produce lager year round. The first major adopters of the technology in the US was Anheuser Busch and the meat packing industry whose investments in this early tech paved the way for the modern refrigerator. Even Louis Pasteur discovered pasteurization because he was wondering what caused beer to sour. This little discovery, born of our never ending quest to make better beer, ended up revolutionizing medicine, ushering in the modern era of microbiology and antibiotics and vaccines. Today, the beer industry remains a major investor in technologies. Just four years ago in our own state of Colorado, the very first autonomous delivery in the world was a load of beer shipped from Budweisers facility in FoCo to Colorado Springs. Ball Corp, the company that makes aluminum beer cans is so good at designing lightweight, highly pressure tolerant containers that they now build the components used to manufacture satellites, send rockets to the moon and put drones on Mars and beyond. Those innovations in material science all started with Coors investing in trying to make a better beer container.
Everything said here can be backed up and proven, minus the claim about the wheel. So yes, I truly believe beer is the most significant discovery mankind has ever made as it has been the prelude to some of the most important advances in society, economics, mathematics, medicine, transportation and supply chain management on which our modern world runs. Because we work at CSA, we get to sell the best versions of the most important discovery in history. We sell truth, art and culture in the form of technologically advanced, quaffable wallops. We are the keepers of society and this is why the beer we sell is considered essential.
So next time you make a toast, how ’bout raising that glass to the glass itself?… Thanks, Beer!
They’re back! Happy day when we see a new shipment of goodies from our friends over in Oklahoma City! On this shipment, we are lucky to be receiving ‘Merica, their Single Malt, Single Hopped American Saison! This Smash beer is made with floor-malted, hand-raked pilsner malt and the one and only Nelson Sauvin. The last time we got this beer was 5 years ago, and it’s now in cans so get it while you can! We also have restocks of many of Prairies other awesome items like Blueberry Boyfriend, Phantasmagoria, Vape Tricks and Standard!
Some of the most tried-and-true producers in the United States of beautiful, classic expressions, Blackberry Farm is finally back in stock! Yes, everyone loves their classic saison (it has won multiple international gold medals for the style) but as they continue to adapt and expand, BBFarm is not scared of expanding on their respected pedigree. Goat Hill is a wonderful expression of an American made Kolsch. Crisp, bright and expressive, this is sure to be a summer favorite. This week also marks the first shipment of their new core- Mountain Lager. Mountain Lager is a tried and true Vienna Lager built on the cornerstone of Weyermann Malts and a noble hopping of Styrian Aurora and Czech Saaz. Only a few cases this time around!
Ready-to-drink cocktails are becoming a top category in 2020 and for good reason. Historically RTD cocktails were made with synthetic tasting low quality ingredients. Not anymore. Kure’s aims to change your perspective on what a single serve canned cocktail is by using only the finest ingredients. Orange Cream Vodka Pop is made with REAL whole vanilla beans, fresh orange juice, carbonated water and Colorado-made vodka. Easy drinking and smooth this 7% delight is packed with flavor. Expect an explosion of refreshing orange, balanced by a creamy dash of vanilla and the perfect vodka boost. This cocktail is reminiscent of an orange creamsicle and tastes like a high-end freshly made libation. Perfect for you Memorial Day plans and a great option for Breakfast and Brunch. Just like their Ginger Beer, it’ll help cure that hangover! Serve cold and pour over ice for maximum effect.